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The Future of Competition: Co-Creating Unique Value with Customers

by C. K. Prahalad,Venkat Ramaswamy

ISBN 13: 9781578519538

Format: Illustrated (272 pages)
Publisher: Harvard Business Review Press
Published: 01 Jan 2004

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The Co-Creation Paradigm

by Venkat Ramaswamy,Kerimcan Ozcan

ISBN 13: 9780804789158

Format: Hardcover (320 pages)
Publisher: Stanford Business Books
Published: 30 Mar 2014

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