Kellogg on Advertising and Media: The Kellogg School of Management
by Bobby J. Calder, Philip Kotler
ISBN 13: 9780470119860
Format: Illustrated (368 pages) Publisher: Wiley Published: 23 May 2008
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Brands: An Integrated Marketing, Finance, and Societal Perspective (Foundations and Trends® in Marketing)
by Bobby J. Calder (author)
ISBN 13: 9781680837469
Format: Paperback (94 pages) Publisher: Now Publishers Published: 30 Jan 2021