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Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions (SpringerBriefs in Business) Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions (SpringerBriefs in Business) by Elvira Ismagilova,Yogesh K. Dwivedi,Emma Slade,Michael D. Williams

Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions (SpringerBriefs in Business)

by Elvira Ismagilova,Yogesh K. Dwivedi,Emma Slade,Michael D. Williams


ISBN 13: 9783319524580

Format: Paperback (156 pages)
Publisher: Springer
Published: 09 Mar 2017

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