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Scaling Procedures: Issues and Applications Scaling Procedures: Issues and Applications by Dr. William O. Bearden,Richard G. Netemeyer,Dr. Subhash Sharma

Scaling Procedures: Issues and Applications

by Dr. William O. Bearden,Richard G. Netemeyer,Dr. Subhash Sharma


ISBN 13: 9780761920274

Format: Paperback (220 pages)
Publisher: SAGE Publications, Inc
Published: 14 May 2003

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