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Multichannel Retailing: A Review and Research Agenda (Foundations and Trends (R) in Marketing): 42 (Foundations and Trends® in Marketing)

by Huan Liu, Lara Lobschat, Peter C. Verhoef

ISBN 13: 9781680834949

Format: Paperback (92 pages)
Publisher: Now Publishers Inc
Published: 28 Feb 2019

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Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends (R) in Marketing): 38 (Foundations and Trends® in Marketing)

by Frank T. Beke, Felix Eggers, Peter C. Verhoef

ISBN 13: 9781680834420

Format: Paperback (88 pages)
Publisher: Now Publishers Inc
Published: 16 Jul 2018

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Creating Value with Data Analytics in Marketing: Mastering Data Science

by Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa

ISBN 13: 9780367819781

Format: Hardcover (344 pages)
Publisher: Routledge
Published: 08 Nov 2021

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Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)

by Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa

ISBN 13: 9780367819798

Format: Paperback (336 pages)
Publisher: Routledge
Published: 08 Nov 2021

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