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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis: 31 (Foundations and Trends in Marketing)

by Dawn Iacobucci,Deidre L. Popovich,Georgios A. Bakamitsos

ISBN 13: 9781601989130

Format: Paperback (106 pages)
Publisher: Now Publishers Inc
Published: 01 Dec 2015

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