Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
by Peter S.H. Leeflang,Jaap E. Wieringa,T.H.A Bijmolt
ISBN 13: 9781493920853
Format: Hardcover (424 pages) Publisher: Springer Published: 31 Dec 2014
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Creating Value with Data Analytics in Marketing: Mastering Data Science
by Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa
ISBN 13: 9780367819781
Format: Hardcover (344 pages) Publisher: Routledge Published: 08 Nov 2021
Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)
ISBN 13: 9780367819798
Format: Paperback (336 pages) Publisher: Routledge Published: 08 Nov 2021