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Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing) Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing) by Peter S.H. Leeflang,Jaap E. Wieringa,T.H.A Bijmolt

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)

by Peter S.H. Leeflang,Jaap E. Wieringa,T.H.A Bijmolt


ISBN 13: 9781493920853

Format: Hardcover (424 pages)
Publisher: Springer
Published: 31 Dec 2014

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Creating Value with Data Analytics in Marketing: Mastering Data Science Creating Value with Data Analytics in Marketing: Mastering Data Science by Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa

Creating Value with Data Analytics in Marketing: Mastering Data Science

by Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa


ISBN 13: 9780367819781

Format: Hardcover (344 pages)
Publisher: Routledge
Published: 08 Nov 2021

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Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics) Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics) by Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa

Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)

by Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa


ISBN 13: 9780367819798

Format: Paperback (336 pages)
Publisher: Routledge
Published: 08 Nov 2021

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