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Das neue Marketing-Mindset: Management, Methoden und Prozesse für ein Marketing von Mensch zu Mensch

by Waldemar Pförtsch,Uwe Sponholz

ISBN 13: 9783658255183

Format: Paperback (612 pages)
Publisher: Springer Gabler
Published: 04 Jul 2019

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H2H Marketing: The Genesis of Human-to-Human Marketing

by Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz

ISBN 13: 9783030595302

Format: Hardcover (267 pages)
Publisher: Springer
Published: 16 Dec 2020

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