Content Strategy: Connecting the Dots Between Business, Brand, and Benefits
by Rahel Anne Bailie,Noz Urbina
ISBN 13: 9781937434168
Format: Paperback (306 pages) Publisher: XML Press Published: 28 Dec 2012
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The Language of Content Strategy
by Scott Abel,Rahel Anne Bailie,Scott Abel
ISBN 13: 9781937434342
Format: Paperback (138 pages) Publisher: XML Press Published: 26 Feb 2014