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MKTG (Mindtap Course List)

by Carl McDaniel,Charles Lamb,Joe Hair

ISBN 13: 9780357127810

Format: Paperback (448 pages)
Publisher: South-Western College Publishing
Published: 03 Feb 2020

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Bundle: MKTG, 13th + MindTap, 1 term Printed Access Card (Mindtap Course List)

by Joe Hair,Charles Lamb,Carl McDaniel

ISBN 13: 9780357127803

Format: Paperback (448 pages)
Publisher: South-Western College Publishing
Published: 19 May 2020

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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

by Joe Hair,G. Tomas M. Hult,Christian M. Ringle,Marko Sarstedt

ISBN 13: 9781544396408

Format: Paperback (384 pages)
Publisher: SAGE Publications, Inc
Published: 14 Nov 2021

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Advanced Issues in Partial Least Squares Structural Equation Modeling

by Joe Hair,Marko Sarstedt,Christian M. Ringle,Siegfried P. Gudergan

ISBN 13: 9781071862506

Format: Paperback
Publisher: SAGE Publications, Inc
Published: 14 Nov 2023

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