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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services by Elie Ofek, Eitan Muller, Libai Barak

Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

by Elie Ofek, Eitan Muller, Libai Barak


ISBN 13: 9780226618296

Format: Hardcover (352 pages)
Publisher: University of Chicago Press
Published: 21 Oct 2016

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New : $57.52  
New : $57.52