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Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business) Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business) by Malcolm McDonald,Ian K. Dunbar

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments (Macmillan business)

by Malcolm McDonald,Ian K. Dunbar


ISBN 13: 9780333637234

Format: Paperback (287 pages)
Publisher: Palgrave Macmillan
Published: 06 Mar 1995

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