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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness by McDonald,Maklan,Mouncey

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

by McDonald,Maklan,Mouncey


ISBN 13: 9780749468972

Format: Illustrated (328 pages)
Publisher: Kogan Page
Published: 03 Oct 2014

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