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Qualitative Market Research: A Practitioner's and Buyer's Guide

by Wendy Gordon,Roy Langmaid

ISBN 13: 9780566051159

Format: Hardcover (288 pages)
Publisher: Routledge
Published: 20 Dec 1999

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Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation

by Mac Andrews,Roy Langmaid,Charles Allen

ISBN 13: 9780470855393

Format: Illustrated (248 pages)
Publisher: Wiley
Published: 30 Oct 2003

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