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Ethnography for Marketers: A Guide to Consumer Immersion Ethnography for Marketers: A Guide to Consumer Immersion by Dr. Hy Mariampolski

Ethnography for Marketers: A Guide to Consumer Immersion

by Dr. Hy Mariampolski


ISBN 13: 9780761969471

Format: Paperback (264 pages)
Publisher: SAGE Publications, Inc
Published: 21 Jun 2005

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