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Services Marketing B&W: Concepts, Strategies and Cases

by K. Hoffman,John Bateson,Emma Wood

ISBN 13: 9781473709126

Format: Paperback (656 pages)
Publisher: Cengage Learning EMEA
Published: 15 Apr 2009

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Services Marketing: Concepts, Strategies, & Cases

by K. Hoffman,John Bateson

ISBN 13: 9780357718308

Format: Paperback (448 pages)
Publisher: South-Western College Publishing
Published: 07 Apr 2023

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