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Creating Value with Data Analytics in Marketing: Mastering Data Science

by Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa

ISBN 13: 9780367819781

Format: Hardcover (344 pages)
Publisher: Routledge
Published: 08 Nov 2021

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Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)

by Peter C. Verhoef,Edwin Kooge,Natasha Walk,Jaap E. Wieringa

ISBN 13: 9780367819798

Format: Paperback (336 pages)
Publisher: Routledge
Published: 08 Nov 2021

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