Cases in Advertising Management
by Larry D. Kelley,Donald W. Jugenheimer
ISBN 13: 9780765622617
Format: Illustrated (144 pages) Publisher: Routledge Published: 15 Feb 2009
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Advertising Account Planning: Planning and Managing an IMC Campaign
by Larry Kelley,Donald W. Jugenheimer
ISBN 13: 9780765640369
Format: Illustrated (262 pages) Publisher: Routledge Published: 15 Sep 2014