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Design Thinking: New Product Development Essentials from the PDMA

by Scott Swan, Michael G. Luchs, Abbie Griffin

ISBN 13: 9781118971802

Format: Illustrated (448 pages)
Publisher: Wiley-Blackwell
Published: 26 Feb 2016

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Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction (Springer Texts in Business and Economics)

by Kurt Gaubinger,Michael Rabl,Scott Swan,Thomas Werani

ISBN 13: 9783662514993

Format: Paperback (344 pages)
Publisher: Springer
Published: 30 Apr 2017

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