Statistical Methods in Customer Relationship Management
by V. Kumar, J. Andrew Petersen
ISBN 13: 9781119993209
Format: Illustrated (290 pages) Publisher: John Wiley & Sons Published: 28 Sep 2012
Save for later
Marketing Analytics: Based on First Principles
by Robert W. Palmatier,J. Andrew Petersen,Frank Germann
ISBN 13: 9781352013191
Format: Paperback (432 pages) Publisher: Bloomsbury Academic Published: 07 Apr 2022