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Differentiate or Die: Survival in Our Era of Killer Competition (Second Edition)

by Jack Trout,Steve Rivkin

ISBN 13: 9780470223390

Format: Illustrated (272 pages)
Publisher: Wiley
Published: 07 Mar 2008

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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis (BUSINESS BOOKS)

by Jack Trout,Steve Rivkin

ISBN 13: 9780071635592

Format: Hardcover (224 pages)
Publisher: McGraw Hill
Published: 16 Dec 2009

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IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations

by Steve Rivkin,Fraser Seitel

ISBN 13: 9780471129561

Format: Hardcover (240 pages)
Publisher: Wiley
Published: 15 Mar 2002

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