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Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers by Jeff Zabin, Gresh Brebach, Philip Kotler

Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customers

by Jeff Zabin, Gresh Brebach, Philip Kotler


ISBN 13: 9780471467618

Format: Illustrated (274 pages)
Publisher: John Wiley & Sons
Published: 27 Jan 2004

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New : $34.77  
New : $34.77