Advertising and Promotion Management
by John R. Rossiter,Larry Percy
ISBN 13: 9780071002783
Format: Hardcover (646 pages) Publisher: McGraw-Hill Inc.,US Published: Nov 1987
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Advanced Media Planning
by John R. Rossiter,Peter J. Danaher
ISBN 13: 9781461346777
Format: Paperback (128 pages) Publisher: Springer Published: 05 Sep 2012