The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
by Malcolm McDonald,John Leppard
ISBN 13: 9780750600897
Format: Paperback (192 pages) Publisher: Butterworth-Heinemann Ltd Published: 03 Jun 1991 Other Format: Paperback
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How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)
ISBN 13: 9780434912889
Format: Paperback (256 pages) Publisher: Butterworth-Heinemann Ltd Published: 24 Oct 1988