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Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student) by R.M.S. Wilson,Colin Gilligan,David J. Pearson

Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

by R.M.S. Wilson,Colin Gilligan,David J. Pearson


ISBN 13: 9780750603294

Format: Paperback (720 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 10 Feb 1992
Other Format: Illustrated, Paperback

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