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The Elusive Fan: Reinventing Sports in a Crowded Marketplace (BUSINESS BOOKS) The Elusive Fan: Reinventing Sports in a Crowded Marketplace (BUSINESS BOOKS) by Irving Rein,Philip Kotler,Ben Ryan Shields

The Elusive Fan: Reinventing Sports in a Crowded Marketplace (BUSINESS BOOKS)

by Irving Rein,Philip Kotler,Ben Ryan Shields


ISBN 13: 9780071454094

Format: Hardcover (368 pages)
Publisher: McGraw Hill
Published: 04 Jul 2006

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