Promotional Culture and Convergence: Markets, Methods, Media
by Heather Yaxley,Helen Powell
ISBN 13: 9780415672801
Format: Illustrated (256 pages) Publisher: Routledge Published: 11 Apr 2013
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The Public Relations Strategic Toolkit: An Essential Guide to Successful Public Relations Practice
by Alison Theaker,Heather Yaxley
ISBN 13: 9781138678675
Format: Illustrated (430 pages) Publisher: Routledge Published: 19 Oct 2017