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Loyalty Myths: Hyped Strategies That Will Put You Out of Business –– and Proven Tactics That Really Work

by Timothy L. Keiningham,Terry G. Vavra,Lerzan Aksoy,Henri Wallard

ISBN 13: 9780471743156

Format: Illustrated (272 pages)
Publisher: Wiley
Published: 18 Oct 2005

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The Wallet Allocation Rule: Winning the Battle for Share

by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye

ISBN 13: 9781119037316

Format: Illustrated (240 pages)
Publisher: Wiley
Published: 20 Mar 2015

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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

by David Bejou, Timothy Keiningham, Lerzan Aksoy

ISBN 13: 9780789034359

Format: Hardcover (152 pages)
Publisher: Routledge
Published: 08 Dec 2006

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