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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

by James C. Anderson,Nirmalya Kumar,James A. Narus

ISBN 13: 9781422103357

Format: Illustrated (240 pages)
Publisher: Harvard Business Review Press
Published: 07 Nov 2007

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Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

by Nirmalya Kumar,Philip Kotler

ISBN 13: 9781591392101

Format: Hardcover (270 pages)
Publisher: Harvard Business Review Press
Published: 01 May 2004

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