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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

by James C. Anderson,Nirmalya Kumar,James A. Narus

ISBN 13: 9781422103357

Format: Illustrated (240 pages)
Publisher: Harvard Business Review Press
Published: 07 Nov 2007

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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

by Harvard Business Review,Philip Kotler,Andris Zoltners,Manish Goyal,James C. Anderson

ISBN 13: 9781633694538

Format: E-BOOK: Adobe Reader (192 pages)
Publisher: Harvard Business Review Press
Published: 23 May 2017

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