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The Marketing Person's Guide to Database Marketing and Direct Mail

by Robin Fairlie

ISBN 13: 9781850152095

Format: Hardcover (288 pages)
Publisher: Exley Publications Ltd
Published: Oct 1989

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The IDM Marketing Guide: Best Practice in Direct, Data and Digital Marketing

by Robin Fairlie

ISBN 13: 9780951869284

Format: Paperback (1814 pages)
Publisher: Institute of Direct Marketing
Published: 17 Nov 2006

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