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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition by Kevin Keller,Vanitha Swaminathan

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

by Kevin Keller,Vanitha Swaminathan


ISBN 13: 9781292314969

Format: Paperback (624 pages)
Publisher: Pearson
Published: 15 Aug 2019

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