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How Brands Become Icons: The Principles of Cultural Branding How Brands Become Icons: The Principles of Cultural Branding by D. B. Holt

How Brands Become Icons: The Principles of Cultural Branding

by D. B. Holt


ISBN 13: 9781578517749

Format: Illustrated (288 pages)
Publisher: Harvard Business Review Press
Published: 01 Oct 2004

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