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Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media by Shu-Chuan Chu,Juran Kim,Charles R. Taylor

Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media

by Shu-Chuan Chu,Juran Kim,Charles R. Taylor


ISBN 13: 9781138360907

Format: Hardcover
Publisher: Taylor & Francis
Published: 10 Dec 2018

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Advances in Smart Vehicular Technology, Transportation, Communication and Applications: Proceedings of VTCA 2021: 250 (Smart Innovation, Systems and Technologies, 250) Advances in Smart Vehicular Technology, Transportation, Communication and Applications: Proceedings of VTCA 2021: 250 (Smart Innovation, Systems and Technologies, 250) by Tsu-Yang Wu, Shaoquan Ni, Shu-Chuan Chu, Chi-Hua Chen, Margarita Favorskaya

Advances in Smart Vehicular Technology, Transportation, Communication and Applications: Proceedings of VTCA 2021: 250 (Smart Innovation, Systems and Technologies, 250)

by Tsu-Yang Wu, Shaoquan Ni, Shu-Chuan Chu, Chi-Hua Chen, Margarita Favorskaya


ISBN 13: 9789811640414

Format: Paperback (437 pages)
Publisher: Springer
Published: 02 Dec 2022

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