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Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media by Shu-Chuan Chu,Juran Kim,Charles R. Taylor

Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media

by Shu-Chuan Chu,Juran Kim,Charles R. Taylor


ISBN 13: 9781138360907

Format: Hardcover
Publisher: Taylor & Francis
Published: 10 Dec 2018

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New : $145.95  
New : $145.95