Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses
by Steve O'Leary, Kim Sheehan
ISBN 13: 9780313345982
Format: Hardcover (200 pages) Publisher: Greenwood Press Published: 30 Mar 2008
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Small Business Smarts: Building Buzz with Social Media
by Steve O'Leary,Kim Sheehan,Sterling Lentz
ISBN 13: 9780313394096
Format: Hardcover (186 pages) Publisher: Praeger Publishers Inc Published: 30 Jun 2011