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Research Perspectives on Social Media Influencers and Brand Communication

by Brandi Watkins, Alisa Agozzino, Courtney A Barclay, Kelli S Burns, Lisa Harrison, Terri N Hernandez, Alexa Landsberger, Jenna Lo Castro, Regina Luttrell, Ronda Mariani, Amanda R Martinez, Kylie Torres, Adrienne A Wallace, Kearston L Wesner

ISBN 13: 9781793613615

Format: Hardcover (212 pages)
Publisher: Lexington Books
Published: 15 Nov 2020

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Research Perspectives on Social Media Influencers and Their Followers

by Brandi Watkins, Kelli S Burns, Joanna Boudreaux, Nancy J Curtin, Karen Freberg, Mitchell Friedman, Elizabeth B Jones, Carolyn Mae Kim, Nicole M Lee, Corey Jay Liberman, Jenn Burleson MacKay, Wangari Njathi, Alison N Novak, Sydney Scheller, Carrie S Trimble, Nathan Vick, Amanda J Weed

ISBN 13: 9781793613646

Format: Hardcover (256 pages)
Publisher: Rowman & Littlefield
Published: 15 Feb 2021

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