The Marketing Plan: A Pictorial Guide for Managers
by Malcolm McDonald,Peter Morris
ISBN 13: 9780750606783
Format: Paperback (96 pages) Publisher: Butterworth-Heinemann Ltd Published: 30 Sep 1992 Other Format: Paperback
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Market Segmentation: How to do it, how to profit from it
by Malcolm McDonald
ISBN 13: 9780750659819
Format: Illustrated (492 pages) Publisher: Butterworth-Heinemann Published: 18 Sep 2004 Other Format: Paperback
The Marketing Plan in Colour (Chartered Institute of Marketing)
ISBN 13: 9780750647595
Format: Paperback (96 pages) Publisher: Butterworth-Heinemann Published: 08 May 2000 Other Format: Paperback
The New Marketing: Drive the Digital Market or it Will Drive You
ISBN 13: 9780750653879
Format: Illustrated (240 pages) Publisher: Butterworth-Heinemann Published: 17 Jul 2002
Creating Powerful Brands (CIM Professional Development)
by Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald
ISBN 13: 9780750622400
Format: Paperback (384 pages) Publisher: A Butterworth-Heinemann Title Published: Apr 1998 Other Format: Paperback
Marketing in Manageable Bites: For Busy Managers and Overworked Students
by Mike Meldrum,Malcolm McDonald
ISBN 13: 9780333764435
Format: Paperback (320 pages) Publisher: Palgrave Macmillan Published: 23 May 2000
The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
by Malcolm McDonald,John Leppard
ISBN 13: 9780750600897
Format: Paperback (192 pages) Publisher: Butterworth-Heinemann Ltd Published: 03 Jun 1991 Other Format: Paperback
Key Account Management: The Definitive Guide
by Malcolm McDonald,Diana Woodburn
ISBN 13: 9780750662468
Format: Paperback (416 pages) Publisher: Butterworth-Heinemann Published: 13 Nov 2006
Marketing: A Complete Guide
by Malcolm McDonald, Martin Christopher
ISBN 13: 9780333994375
Format: Paperback (584 pages) Publisher: Palgrave Published: 17 Apr 2003
Marketing, An Introduction
by Martin Christopher,etc.,Malcolm McDonald
ISBN 13: 9780330320467
Format: Paperback (352 pages) Publisher: Pan Published: 09 Aug 1991 Other Format: Paperback
Marketing Due Diligence: Reconnecting Strategy to Share Price
ISBN 13: 9780750683425
Format: Illustrated (256 pages) Publisher: Butterworth-Heinemann Published: 08 Jan 2007
ISBN 13: 9780434912230
Format: Hardcover (96 pages) Publisher: Butterworth-Heinemann Ltd Published: Jul 1987