Buy Used and New Malcolm McDonald Books

The Marketing Plan: A Pictorial Guide for Managers

by Malcolm McDonald,Peter Morris

ISBN 13: 9780750606783

Format: Paperback (96 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 30 Sep 1992
Other Format: Paperback

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The New Marketing: Drive the Digital Market or it Will Drive You

by Malcolm McDonald

ISBN 13: 9780750653879

Format: Illustrated (240 pages)
Publisher: Butterworth-Heinemann
Published: 17 Jul 2002

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Creating Powerful Brands (CIM Professional Development)

by Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald

ISBN 13: 9780750622400

Format: Paperback (384 pages)
Publisher: A Butterworth-Heinemann Title
Published: Apr 1998
Other Format: Paperback

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Marketing in Manageable Bites: For Busy Managers and Overworked Students

by Mike Meldrum,Malcolm McDonald

ISBN 13: 9780333764435

Format: Paperback (320 pages)
Publisher: Palgrave Macmillan
Published: 23 May 2000

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Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

by Malcolm McDonald,Beth Rogers

ISBN 13: 9780750632782

Format: Paperback (224 pages)
Publisher: Butterworth-Heinemann
Published: 05 May 1998

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The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

by Malcolm McDonald,John Leppard

ISBN 13: 9780750600897

Format: Paperback (192 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 03 Jun 1991
Other Format: Paperback

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Market Segmentation: How to do it, how to profit from it

by Malcolm McDonald

ISBN 13: 9780750659819

Format: Illustrated (492 pages)
Publisher: Butterworth-Heinemann
Published: 18 Sep 2004
Other Format: Paperback

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Marketing: A Complete Guide

by Malcolm McDonald, Martin Christopher

ISBN 13: 9780333994375

Format: Paperback (584 pages)
Publisher: Palgrave
Published: 17 Apr 2003

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Marketing, An Introduction

by Martin Christopher,etc.,Malcolm McDonald

ISBN 13: 9780330320467

Format: Paperback (352 pages)
Publisher: Pan
Published: 09 Aug 1991
Other Format: Paperback

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Marketing Due Diligence: Reconnecting Strategy to Share Price

by Malcolm McDonald

ISBN 13: 9780750683425

Format: Illustrated (256 pages)
Publisher: Butterworth-Heinemann
Published: 08 Jan 2007
Other Format: Paperback

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Creating Powerful Brands

by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald

ISBN 13: 9780750659802

Format: Paperback (496 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Sep 2003
Other Format: Paperback

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The Marketing Plan: A Pictorial Guide for Managers

by Malcolm McDonald,Peter Morris

ISBN 13: 9780434912230

Format: Hardcover (96 pages)
Publisher: Butterworth-Heinemann Ltd
Published: Jul 1987

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