Buy Used and New Malcolm McDonald Books

Market Segmentation: How to do it, how to profit from it

by Malcolm McDonald

ISBN 13: 9780750659819

Format: Illustrated (492 pages)
Publisher: Butterworth-Heinemann
Published: 18 Sep 2004
Other Format: Paperback

Save for later

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

by Malcolm McDonald,Beth Rogers

ISBN 13: 9780750632782

Format: Paperback (224 pages)
Publisher: Butterworth-Heinemann
Published: 05 May 1998

Save for later

How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)

by Malcolm McDonald,John Leppard

ISBN 13: 9780434912889

Format: Paperback (256 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 24 Oct 1988

Save for later

Marketing: An Introductory Text

by Martin Christopher, Malcolm McDonald

ISBN 13: 9780333625873

Format: Paperback (352 pages)
Publisher: Palgrave Macmillan
Published: 22 Feb 1995
Other Format: Paperback

Save for later

The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

by Malcolm McDonald,John Leppard

ISBN 13: 9780750600897

Format: Paperback (192 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 03 Jun 1991
Other Format: Paperback

Save for later

The New Marketing: Drive the Digital Market or it Will Drive You

by Malcolm McDonald

ISBN 13: 9780750653879

Format: Illustrated (240 pages)
Publisher: Butterworth-Heinemann
Published: 17 Jul 2002

Save for later

Marketing in Manageable Bites: For Busy Managers and Overworked Students

by Mike Meldrum,Malcolm McDonald

ISBN 13: 9780333764435

Format: Paperback (320 pages)
Publisher: Palgrave Macmillan
Published: 23 May 2000

Save for later

Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them

by Malcolm McDonald,Grant Oliver

ISBN 13: 9780749481766

Format: Paperback (256 pages)
Publisher: Kogan Page
Published: 03 Apr 2020

Save for later

Web Security Basics For Developers: Real Threats, Practical Defense

by Malcolm McDonald

ISBN 13: 9781593279943

Format: Illustrated (270 pages)
Publisher: No Starch Press,US
Published: 21 Jun 2020

Save for later

Marketing Planning for Services

by Adrian Payne, Malcolm McDonald

ISBN 13: 9781138152793

Format: Hardcover (376 pages)
Publisher: Routledge
Published: 18 Aug 2016

Save for later

Key Account Plans

by Lynette Ryals, Malcolm McDonald

ISBN 13: 9781138134119

Format: Hardcover (406 pages)
Publisher: Routledge
Published: 02 Nov 2015

Save for later

Marketing and Finance: Creating Shareholder Value

by Malcolm McDonald,Brian D. Smith,Keith Ward

ISBN 13: 9781119953388

Format: Illustrated (280 pages)
Publisher: Wiley
Published: 23 Aug 2013

Save for later