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Winning Market Leadership: Strategic Market Planning for Technology–Driven Businesses

by Adrian Ryans, Roger More, Donald Barclay, Terry Deutscher

ISBN 13: 9780471644309

Format: Hardcover (328 pages)
Publisher: Wiley
Published: 09 Feb 2000

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Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals

by Adrian Ryans

ISBN 13: 9780470742976

Format: Hardcover (272 pages)
Publisher: John Wiley & Sons
Published: 26 Jan 2009

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