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Profit Maximization Through Customer Relationship Marketing

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ISBN 13: 9780789038029

Format: Hardcover (170 pages)
Publisher: Routledge
Published: 14 Feb 2008

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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

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ISBN 13: 9780789034366

Format: Paperback (160 pages)
Publisher: Routledge
Published: 01 Dec 2006

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Customer Relationship Management in Electronic Markets

by Gopalkrishnan R Iyer, David Bejou

ISBN 13: 9780789019448

Format: Hardcover (124 pages)
Publisher: Routledge
Published: 07 May 2004

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Customer Relationship Management in Electronic Markets

by Gopalkrishnan R Iyer, David Bejou

ISBN 13: 9780789019455

Format: Paperback (130 pages)
Publisher: Routledge
Published: 27 Apr 2004

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Internal Relationship Management: Linking Human Resources to Marketing Performance: 3 (Journal of Relationship Marketing)

by Michael D Hartline, David Bejou

ISBN 13: 9780789024602

Format: Hardcover (124 pages)
Publisher: Routledge
Published: 08 Dec 2004

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Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

by David Bejou, Timothy Keiningham, Lerzan Aksoy

ISBN 13: 9780789034359

Format: Hardcover (152 pages)
Publisher: Routledge
Published: 08 Dec 2006

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