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Optimal Bundling: Marketing Strategies for Improving Economic Performance Optimal Bundling: Marketing Strategies for Improving Economic Performance by Ralph Fuerderer, Georg Wuebker, Andreas Herrmann

Optimal Bundling: Marketing Strategies for Improving Economic Performance

by Ralph Fuerderer, Georg Wuebker, Andreas Herrmann


ISBN 13: 9783540652472

Format: Hardcover (312 pages)
Publisher: Springer
Published: 21 Jan 1999

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New : $210.74  
New : $210.74