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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch,Majken Schultz

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

by Mary Jo Hatch,Majken Schultz


ISBN 13: 9780787998301

Format: Illustrated (288 pages)
Publisher: Jossey-Bass
Published: 11 Apr 2008

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The Expressive Organization - Linking Identity, Reputation and the Corporate Brand The Expressive Organization - Linking Identity, Reputation and the Corporate Brand by Mogens Holten Larsen,Majken Schultz,Mogens Holten Larsen

The Expressive Organization - Linking Identity, Reputation and the Corporate Brand

by Mogens Holten Larsen,Majken Schultz,Mogens Holten Larsen


ISBN 13: 9780198297789

Format: Illustrated (312 pages)
Publisher: OUP Oxford
Published: 17 Aug 2000

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The Oxford Handbook of Organizational Identity (Oxford Handbooks) The Oxford Handbook of Organizational Identity (Oxford Handbooks) by Michael G. Pratt,Majken Schultz,Blake E. Ashforth

The Oxford Handbook of Organizational Identity (Oxford Handbooks)

by Michael G. Pratt,Majken Schultz,Blake E. Ashforth


ISBN 13: 9780198815747

Format: Illustrated (530 pages)
Publisher: OUP Oxford
Published: 10 May 2018

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The Routledge Companion to Corporate Branding (Routledge Companions in Business, Management and Marketing) The Routledge Companion to Corporate Branding (Routledge Companions in Business, Management and Marketing) by Oriol Iglesias,Nicholas Ind,Majken Schultz

The Routledge Companion to Corporate Branding (Routledge Companions in Business, Management and Marketing)

by Oriol Iglesias,Nicholas Ind,Majken Schultz


ISBN 13: 9780367476632

Format: Hardcover (560 pages)
Publisher: Routledge
Published: 07 Apr 2022

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Organizational Identity: A Reader (Oxford Management Readers) Organizational Identity: A Reader (Oxford Management Readers) by

Organizational Identity: A Reader (Oxford Management Readers)

by


ISBN 13: 9780199269471

Format: Paperback (600 pages)
Publisher: OUP Oxford
Published: 18 Mar 2004

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