Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)
by Gordon Bowen,Wilson Ozuem
ISBN 13: 9781466665958
Format: Illustrated (430 pages) Publisher: IGI Global Published: 26 Nov 2014
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Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)
by Wilson Ozuem, Gordon Bowen
ISBN 13: 9781466697768
Format: Hardcover (340 pages) Publisher: Business Science Reference Published: 29 Feb 2016
Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer Relationship Management, and E-Services)
by Wilson Ozuem,Yllka Azemi
ISBN 13: 9781522526971
Format: Hardcover (492 pages) Publisher: Business Science Reference Published: 29 Sep 2017
The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces
by Wilson Ozuem,Silvia Ranfagni
ISBN 13: 9783030703233
Format: Hardcover (491 pages) Publisher: Palgrave Macmillan Published: 12 Aug 2021
Leveraging Computer-Mediated Marketing Environments
ISBN 13: 9781522586166
Format: Paperback (500 pages) Publisher: Business Science Reference Published: 26 Dec 2018
Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
by Wilson Ozuem,Yllka Azemi,Elena Patten
ISBN 13: 9781627347402
Format: Paperback (386 pages) Publisher: Brown Walker Press Published: 01 Dec 2019