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Critical Marketing: Defining the field Critical Marketing: Defining the field by Richard Elliott, Michael Saren, Avi Shankar, Pauline Maclaran, Christina Goulding, Miriam Caterall

Critical Marketing: Defining the field

by Richard Elliott, Michael Saren, Avi Shankar, Pauline Maclaran, Christina Goulding, Miriam Caterall


ISBN 13: 9780750680660

Format: Paperback (288 pages)
Publisher: A Butterworth-Heinemann Title
Published: 31 May 2007

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Grounded Theory: A Practical Guide for Management, Business and Market Researchers Grounded Theory: A Practical Guide for Management, Business and Market Researchers by Dr Christina Goulding

Grounded Theory: A Practical Guide for Management, Business and Market Researchers

by Dr Christina Goulding


ISBN 13: 9780761966838

Format: Paperback (186 pages)
Publisher: Sage Publications Ltd
Published: 21 May 2002

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