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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organizations

by Adam Morgan

ISBN 13: 9780470860823

Format: Illustrated (352 pages)
Publisher: Wiley
Published: 06 Aug 2004

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Overthrow: 10 Ways to Tell a Challenger Story

by Adam Morgan,Mark Holden,Malcolm Devoy

ISBN 13: 9780956972811

Format: Hardcover (70 pages)
Publisher: PHD
Published: 01 Jun 2012

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)

by Adam Morgan

ISBN 13: 9780471242093

Format: Hardcover (304 pages)
Publisher: John Wiley & Sons
Published: 12 Feb 1999
Other Format: Illustrated

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)

by Adam Morgan

ISBN 13: 9780470238271

Format: Illustrated (368 pages)
Publisher: Wiley
Published: 03 Mar 2009
Other Format: Hardcover

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A Beautiful Constraint: How to Transform Your Limitations into Advantages, and Why it's Everyone's Business

by Adam Morgan,Mark Barden

ISBN 13: 9781118899014

Format: Illustrated (288 pages)
Publisher: Wiley
Published: 24 Feb 2015

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