Creating Passion Brands: Getting to the Heart of Branding
by Helen Edwards,Derek Day
ISBN 13: 9780749443702
Format: Hardcover (320 pages) Publisher: Kogan Page Published: 03 Jun 2005
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Creating Passion Brands: How to Build Emotional Brand Connection with Customers
by Helen EDWARDS,Derek DAY
ISBN 13: 9780749447625
Format: Illustrated (256 pages) Publisher: Kogan Page Published: 03 Jan 2007