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B2B Brand Management: The Success Dimensions of Business Brands

by Philip Kotler,Waldemar Pfoertsch

ISBN 13: 9783540253600

Format: Hardcover (357 pages)
Publisher: Springer
Published: 17 Aug 2006

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Ten Deadly Marketing Sins: Signs and Solutions

by Philip Kotler

ISBN 13: 9780471650225

Format: Hardcover (160 pages)
Publisher: Wiley
Published: 20 Apr 2004

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