B2B Brand Management: The Success Dimensions of Business Brands
by Philip Kotler,Waldemar Pfoertsch
ISBN 13: 9783540253600
Format: Hardcover (357 pages) Publisher: Springer Published: 17 Aug 2006
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Ten Deadly Marketing Sins: Signs and Solutions
by Philip Kotler
ISBN 13: 9780471650225
Format: Hardcover (160 pages) Publisher: Wiley Published: 20 Apr 2004