Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 (Springer Proceedings in Business and Economics)
by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
ISBN 13: 9783319920832
Format: Paperback Publisher: Springer Published: 09 Aug 2018
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Strategic Marketing Management - The Framework, 10th Edition
by Alexander Chernev
ISBN 13: 9781936572595
Format: Paperback (320 pages) Publisher: Cerebellum Press Published: 15 Jan 2019
The Marketing Plan Handbook, 5th Edition
ISBN 13: 9781936572564
Format: Hardcover (148 pages) Publisher: Cerebellum Press Published: 01 Jan 2018
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
ISBN 13: 9781936572465
Format: Hardcover (174 pages) Publisher: Cerebellum Press Published: 12 Mar 2017
Strategic Marketing Management, 9th Edition
by Alexander Chernev, Philip Kotler
ISBN 13: 9781936572519
Format: Hardcover (296 pages) Publisher: Cerebellum Press Published: 01 Jan 2018
Strategic Marketing Management - Theory and Practice
ISBN 13: 9781936572588
Format: Hardcover (522 pages) Publisher: Cerebellum Press Published: 01 Jan 2019
The Marketing Plan Handbook, 6th Edition
ISBN 13: 9781936572670
Format: Paperback (156 pages) Publisher: Cerebellum Press Published: 15 Feb 2020
Marketing Management -- Global Edition
by Kotler, Philip Philip Kotler, Kevin Keller, Alexander Chernev,
ISBN 13: 9781292462714
Format: paperback Publisher: Pearson
ISBN 13: 9781936572748
Format: Hardcover (320 pages) Publisher: Cerebellum Press Published: 15 Jan 2019
The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences
by Chernev, Alexander Alexander Chernev,
ISBN 13: 9781936572847
Format: paperback Publisher: Cerebellum Press
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